[Tina] Brown has a powerful reality distortion field; if Steve Jobs is a 10, Bill Clinton is a 9, and Arianna Huffington is an 8, then she’s a 7, roughly in line with Barack Obama. Reality distortion fields can be monetized: the way Summers puts it is that “Ms Brown’s name brings in print-ad dollars all by itself”. That might be true, but it didn’t save Talk. (Which, incidentally, would be a good name for both the magazine and the website, and would also give the whole enterprise an aura of ambition which can look unblinkingly in the face of failure.)

Felix Salmon knows how it is.

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