We aren’t the first to try this; companies that blur the lines between design and business thinking very often put an artist at or near the top with the operators. Consider the heyday of Motor City. When U.S. automakers were at the vanguard of the industry, they had artists in leadership positions. At GM, the visionary Harley J. Earl’s GM Tech Center, designed by Eero Saarinen, was the world’s most modern and complete industrial design center when it opened in 1955, and it influenced some of the world’s most notable car designs. Over at Ford, while Henry was the visionary founder, and his grandson Henry II rebuilt the brand into a powerful industrial force following World War II, the most creative of the family was the founder’s son Edsel—a design genius who was responsible for the Lincoln Continental and other unique Ford styles during the Art Deco period of the 1930s.