“Imagine that the only sport America cares about is basketball. Football and baseball don’t matter; the whole country is completely invested in the NBA. Now imagine that there’s a World Cup for basketball that is 10 million times more important than the Olympics or the world championships. Now imagine that Durant, LeBron, Melo, Dwight, and Kobe went to this World Cup, turned out not to be as good as we all thought, played mediocre college-level ball, and finished eighth while releasing a flurry of sex tapes with reality-TV stars. Now imagine that this happened for 16 straight years. You’re getting warm; you’re still not hot.


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